How you can beat corporate dentistry

3 August 2023

How you can beat corporate dentistry

There seems to be no let up in the rise and rise of corporate dentistry in the UK. But how can you take them on and beat them when you are a single handed practice or a small partnership?

First of all can I state that I don’t have anything against corporate dentistry, I think they have a place in the market just as a single handed practice does. This article is about giving you smaller guys some help to take on the big boys.

When a corporate moves into your area, they are backed by a lot of finance, they can buy materials cheaply simply by their size. They they also have a marketing budget, they will have a marketing team driving it. So how can you possibly take on corporate dentistry and win.

Branding

One of the things that most corporates are very keen on is their brand. Whilst this may be important to them, by and large it doesn’t matter a jot to the public, simply because they have never heard of most or any of the corporates.

So don’t take them on trying to push your brand because (a) you won’t win and (b) it’s irrelevant.

Where you can take on corporate dentistry is in your marketing. As I mentioned earlier most of them will have centralised marketing teams and they simply can’t act as quickly or smartly as you can on a local level.

Don’t try and out spend them with press, radio or even TV advertising because again you won’t win.